Build, market, and grow your B2B SaaS
Practical help across every stage — idea validation, positioning, acquisition, activation, pricing, retention, and expansion. From an operator who's actually built it, not from a consulting deck.
Find the right help for where you are
B2B SaaS rarely fails from one big mistake. It stalls when a specific decision — about who it's for, how it's priced, how users activate, why they leave — doesn't get made or gets made wrong. Find the one that fits.
Idea Validation
Most failed SaaS gets built before anyone proves people will pay for it. Surveys and waitlists measure curiosity, not commitment. Problem interviews, smoke tests, landing-page experiments, and pre-sale offers surface real willingness to pay before you sink months into the wrong product.
Target Audience & Positioning
If your pitch starts with "anyone who…" you don't have positioning — you have a product hunting for a market. We define your Ideal Customer Profile (ICP), name the trigger event that turns prospects into buyers, and rewrite how you describe the product so the right buyers self-select in.
Product Scope & MVP Definition
"What should I build first?" is the wrong question. The right one is what you can ship in eight weeks that earns a paying customer. We define the smallest cut that delivers your core value, decide what to deliberately leave out, and structure the roadmap so version two actually ships.
Top-of-Funnel Growth
Traffic problems are rarely the channel — they're channel-fit. We audit your top-of-funnel mix across SEO, AEO/GEO (AI search visibility), paid, content, and inbound. Then identify the one or two plays your buyers actually respond to, and what your site needs to fix so the traffic that arrives converts.
Activation & Conversion Review
Trial-to-paid is almost never a pricing problem — it's an activation problem. If users hit the aha moment in their first session, they convert. If they don't, no email drip will save it. We map your activation event, find where users drop, and rebuild the path to first value.
Pricing & Packaging
Most SaaS pricing was guessed at launch and never revisited. We pressure-test your value metric (per-seat, per-usage, per-outcome), audit your tier fences and feature gating, and surface the willingness-to-pay you're not capturing. If you're leaving money on the table, this is where it's hiding.
Customer Feedback & CX
Feedback isn't a roadmap. Most founders drown in tickets, NPS responses, and Slack DMs without a way to separate signal from noise. We synthesize support data and customer interviews into themes ranked by frequency, churn impact, and revenue — then translate those into specific CX improvements your team can ship.
Churn & Retention
Churn dashboards tell you what happened, not why. We separate involuntary churn (failed payments, dunning) from voluntary, build cohort views that show when in the lifecycle people leave, and identify the leading indicators you can intervene on. You leave with a prioritized retention plan, not a diagnosis.
Expansion Revenue & NRR
Your existing customers are the cheapest growth channel you have, and most SaaS underuses them. We audit your expansion levers — seat growth, usage upsell, tier upgrades, gated features, cross-sell — and design the in-product triggers and customer touchpoints that lift Net Revenue Retention above 100%.
For founders who need ongoing help, not a one-time session.
B2B SaaS Advisory
Recurring access to an operator who's built and scaled B2B SaaS — not theory, not slideware. Weekly, biweekly, or monthly working sessions on whatever's in front of you: product decisions, pricing changes, hiring, fundraising prep, growth experiments. You set the cadence.
Fractional CPO Services
Embedded senior product leadership for companies past the solo-founder stage. I step in as Fractional CPO to reset strategy, restore trust in roadmaps, structure the product org, and develop your existing PMs. For companies where a wrong strategic call this quarter costs you next year.
Three ways to work together
Most engagements start small and grow as the problem clarifies. You don't commit to a long relationship to get the first piece of value.
Pick a Consultation
Choose the service closest to where you're stuck. You get a structured working session, with prioritized next steps, and a clear path forward — whether or not you work with me again.
Move Into Advisory
If you need ongoing support or want help executing on the plan, shift into recurring B2B SaaS Advisory at your cadence — weekly, biweekly, or monthly.
Go Fractional CPO
For companies past the solo stage that need senior leadership inside the team, Fractional CPO engagements are available for the right fit.